About|KO

Disciplined Value Investing

Calculate intrinsic value with DCF and evaluate economic moats in seconds.

Compounding Returns Time Machine

Simulate historical returns if you had invested at a specific time in the past.

1988
The MasterpieceWarren Buffett

Coca-Cola (KO)

During the market slump following Black Monday, Buffett recognized Coca-Cola's unbeatable brand power and immense free cash flow (FCF), aggressively accumulating shares over several months starting in 1988.

ROE at Entry

33.4%

P/E Ratio

~15x

Accumulated Purchase

~$1.0B

* Purchase amount represents cumulative position built over time, not a single lump-sum purchase.

Result after 10 Years
+400%

In just 10 years, the stock surged 5x. Today, Berkshire Hathaway receives more in annual cash dividends alone than its original total purchase price.

Great businesses are worth the wait.